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William Hill will transfer its clients in virtual reality

William Hill will transfer its clients in virtual reality

William Hill released “Get in the Race” at Digital Shoreditch 2015. Using the data collected with GPS, the device recreates the race with Unity 3D engine and CGI virtual reality.

The British bookmaker William Hill will transfer its clients in a virtual reality. The company has once again confirmed that it is the leader of the betting market, describing its new development ‘Get in the Race’ project, created on the basis of Google Cardboard smartphone hack.

According to the information given to The Drum by Crispin Nieboer, the Director of Development and Innovation in William Hills, a new unique project from William Hill allows the client to see the 3D image of horse racing through the eyes of a jockey participating in them.

In order to realize such a difficult task in life, together with the production studio Unit9, they start collecting GPS-data during the horse races to create the three-dimensional images of virtual reality. To travel back into it, the user needs to wear special glasses. Now the prototype is in the testing phase, which plans to attract customers. If the testing is successful, William Hill promises to create a virtual reality for other sports.

Google Cardboard VR, which costs in Great Britain only CA$8, was chosen as a more optimum device for a prototype of a new bookmaker product. Its competitor from the brand Facebook, Oculus Rift, was calculated as too expensive, as William Hill hopes that, finally, this project will enter the mass market.

Nevertheless, in future William Hill wants to introduce more difficult settings of the app, which will assume the use of conventional VR headset. There are even courageous plans to create special devices, which will give the user the feeling of the equestrian on the chosen horses.

The British bookmaker presented a prototype of the new project at Digital Shoreditch festival, started on Monday and up to May 24.

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David Hall was born in 1994 to a military family in Liverpool. In early childhood, David mastered arithmetic: he counted big numbers in his mind and calculated square and cube roots. In 2015, David received his degree in mathematics from the University of Liverpool. Now David Hall is here to share his experience with you. You can also earn in the casino knowing some secrets and tricks! “It wasn’t money that attracted me to the casino. I was interested in finding a way to win with my mind without leaving my own room. I was also curious to explore the world of gambling, which I knew nothing about at the time.”
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