Large-scale TV promotional campaign of DrückGlück casino
The new casino DrückGlück will run online with a German license and SkillOnNet, supplying it with video slots, will support television advertising of DrückGlück.
The new online casino, focused on Germany and licensed in Schleswig Holstein, DrückGlück has approved its TV ad schedule for Germany, as a part of its promotional campaign, with a total budget of nine million euros, including sponsorships and other programs offline.
With the support of SkillOnNet and the software for casino, the TV advertisement of DrückGlück casino ensures that the target audience of all ages in Germany will see one of the four television commercials at least three times a day in the first phase of the campaign.
There will be four commercials in the rotation, with a focus on success and the decisions made by people that are successful or unsuccessful. The final film will star Reiner Calmund ( «Calli»), the former football coach, an outstanding personality and popular celebrity in Germany.
SkillOnNet Director of Sales and Marketing Michael Golembo commented, “We have prepared fantastic, wonderful offline programs for this new wonderful, fantastic casino. In addition to the major TV advertising campaign, the casino will have its own DrückGlück interactive show on the channel «Sports 1 TV». In addition, they will become an online sponsor of the most famous German handball club «TH Keil», located in Schleswig-Holstein, the home of the casino. “
DrückGlück uses the latest mobile platform from SkillOnNet, providing the players, who use mobile devices, with almost instantaneous speed. With new graphics, higher speed, and ease of management it is expected that the use of mobile version will have a very high percentage among all the players, who will be attracted by the TV campaign.
Michael Golembo added: “In recent years, the popularity of the mobile version of the casino on smartphones and tablets is growing, and our latest mobile software is a testament to the development of this sector in the industry. The casino’s update includes simplified registration and management procedures, as well as enhanced security, which is so important for all players using mobile devices. Gambling the winning slots from all major casino software providers through mobile devices will be at the center of all our offline programs.”