UK Government Has Undertaken Some Steps to Responsible Gambling

The UK authorities realize the dangers of igaming and is promoting responsible betting.

Online gambling has become one of the most pleasant and funny ways of spending your time. So it can easily get out of control if the players forget about all the dangers hidden behind it and about the necessary limits. The governments are interested in taking some legal actions to reduce the possible harm and to help the players remain responsible.

The governments understand that igaming providers are trying to remind the gamblers about the limits via various campaigns and institutions. The popularity of online gaming increases day after day, so igaming operators are thinking how to lessen the harm and offer help to those who need it.

The most famous online betting providers Ladbrokes, Carol, Paddy Power and William Hill will have to proceed advertising responsible gaming in their ads online and on television due to the new UK legislation. The marketing campaign with the message ‘When the fun stops, stop’ was offered by the Senet Group, an independent new entity set up by the betting operators. Its aim is to focus people on responsible betting and controlling themselves. Gambleaware.com.ua will be promoted brighter in the ads.

Marc Etches, the chief executive officer of the Responsible Gambling Trust, said “We praised the Senet Group for such an advert that will help players to control their play. This is a new way of developing responsible gambling in British gambling industry.” Members of the Senet Group promised not to promote free bets and free sign-up options before 9p.m on TV and slot machines in shop windows.